Demand Generation Manager

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Demand Generation Manager Location Remote Time Zone US Time Zones (EST–PST) Role Overview We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI -powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities. The ideal candidate blends analytical rigor with creative experimentation and understands how to position and scale demand for technically sophisticated, AI -enabled solutions. Key Responsibilities Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights Run continuous experimentation and A/B testing across channels, messaging, and AI -driven use cases to improve efficiency and scale Manage external vendors and agencies supporting paid media, content syndication, and campaign execution Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems Required Qualifications Proven experience in B2B demand generation or growth marketing within a SaaS environment Strong understanding of AI -powered products , including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performance AI capabiliti Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce) Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps Non-negotiable : Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered. Preferred Qualifications Experience driving demand for AI -first or AI -enabled SaaS products Experience scaling demand generation in high-growth or Series B+ SaaS environments Familiarity with account-based marketing (ABM) strategies and tools Experience managing significant paid media budgets and external agencies Exposure to international demand generation campaigns Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling Tools & Technology Marketing Automation : HubSpot, Marketo, Pardot (or similar) CRM : Salesforce Paid Media & Analytics : Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau Email & Experimentation : HubSpot, Marketo, Optimizely (or similar) Collaboration & Project Management : Slack, Zoom, Google Workspace, Asana, Notion Data, Attribution & AI Tools : Bizible, HubSpot Attribution, AI -assisted analytics and productivity tools (or comparable platforms) AI -assisted a Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video . If your application is successful, you will receive an email confirming next steps— the video is the first step of the interview process . If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities. Originally posted on Himalayas