Senior Manager, Strategy (Social Media Focus)

We’re looking for a Senior Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable business impact. You combine social expertise with AI-assisted insights to shape campaigns that resonate across creator ecosystems and social platforms. You lead strategic thinking from insight to activation, guide cross-disciplinary teams, and act as a trusted advisor to clients. You’re comfortable navigating complex briefs, turning cultural signals into actionable strategies, and elevating the strategic quality of the work around you. Aufgaben Lead the development of social-first strategies across organic content, creator partnerships, and paid amplification to deliver measurable business outcomes Translate cultural signals, platform dynamics, and audience behaviour into clear strategic frameworks for integrated campaigns Use AI tools and social listening platforms (Pulsar, GWI, Primetag) to identify cultural moments, audience insights, and growth opportunities Define measurement frameworks and success metrics, continuously optimizing strategies through performance insights Present strategic recommendations and campaign reviews to clients while guiding internal teams and mentoring junior strategists Qualifikation 6+ years of experience in social media strategy within a digital or social-first agency environment Deep expertise in platform ecosystems (TikTok, Instagram, YouTube, Twitch) and creator dynamics Strong experience with social listening and insight tools (Pulsar, GWI or similar) to translate cultural and audience insights into strategies Confident communicator with excellent presentation skills and experience leading client discussions Fluent in English and German; additional languages (French, Italian, Spanish) are a plus Benefits Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week Keep your commute to a minimum: you’ll find all our offices right in the city centre For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices Find more English Speaking Jobs in Germany on Arbeitnow